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The "Implementation of a commercialization strategy for regional production" project, represents a pioneering public-private initiative of long-term commercial development in the department of Rivera and the surrounding region.
Is a governmental brand from the city of Rivera,
which brings together beekeepers from the northern
region of Uruguay. In this pioneering project, our brand
boosts regional production encouraging its development
and expansion. Throughout this project, beekeepers
receive the support of the national and county
government to access quality standards, set up a
traceability system, and generate new commercial
bonds.
You can download the complete file of this project by clicking on the following link.
CNW Associates was nominated as the project’s representative in Europe for the promotion and development of sustainable commercialization. The main objective is to facilitate the access of local beekeepers in the northern region of Uruguay to the international market, while importers can have direct access to the product.
