Understanding Culture
Culture is a learning process that starts in our childhood and is not related directly to individual personality.
Levels of Culture
The difficulty of international negotiations lies in the fact that we are dealing with business partners who have a different learned perspective than our own.
The Art of International Negotiation
Considering the fact that negotiating with a local partner is not an easy task due to our own individual differences, imagine how difficult it can be to achieve an agreement with someone from a different culture with different beliefs and values.
