Understanding Culture
Culture is a learning process that starts in our childhood and is not related directly to individual personality.
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Levels of Culture
The difficulty of international negotiations lies in the fact that we are dealing with business partners who have a different learned perspective than our own.
The Art of International Negotiation
Considering the fact that negotiating with a local partner is not an easy task due to our own individual differences, imagine how difficult it can be to achieve an agreement with someone from a different culture with different beliefs and values.
